Mind Over Motor
Develop fresh brand awareness for a legendary brand through presence at Petit Le Mans in Atlanta, Georgia. Along with enhancing consumers on the track and the road.
Your body won't do something if your mind does not commit to it first.
Mind Over Motor is a 360 campaign that involves social media, experiential, and traditional print that emphasizes the importance of having a mindset to win!
PODIUM PRINT CAR
This Recaro themed car will drive throughout ATL with the new podium seating for authentic reviews that will be captured by Donut Media.
DIGITAL & PRINT
The main poster design will live on social media available for the car enthusiast along with serving as out of home promotion for the race.
Content will be produced to directly promote the features and benefits of the seat following the full release.
Art Directors - Geo Villeta + Adrian Estrada
Copywriters - Skylar Braswell + Julia Garichochea