Smartwater is in the process of rebranding and would like to initiate a voice for the brand.
A socially conscious audience has a strong loyalty to brands in-touch
with a cause.
Smartwater will partner with the Water.org foundation to promote clean water in other countries. The brand will use its platform to spread awareness of the cause.
Smartwater will be partnering with Water.org to share stories on the back of their water bottles. These stories will feature real people whose lives have been changed through the help of Water.org, such as Elizabeth's story.
The bottle will also have a call to action by providing information on how you can help people around the world have access to clean water.
Smartwater will also be sharing these stories on Instagram and providing ways consumers can donate to clean water.
OUT OF HOME
Art Directors - Geo Villeta + Samatha Warren
Copywriters - Hanai Garcia