La-Z-Boy

IN YOUR OWN

FASHION

CHALLENGE

Enhance the audience perception from just a recliner store to add a youthful touch to consumers.

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INSIGHT

People enjoy seeing how a purchase could benefit them the most 

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IDEA

La-Z-Boy can adapt to the definition of everyone's comfort 
 

MANIFESTO

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SPOT

Multi-channel visual to showcase the theme of comfort in your own fashion 

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SOCIAL MEDIA

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Instagram stories that lead to comfort 

questionnaire 

COMFORT MATCH

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Questionnaire that will be held on the brand's website

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PINTREST

La-Z-Boy would share a cleaning blog that includes tips and tools to take care of accidents that happen on your furniture

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Art Directors - GEO VILLETA  + EMMANUEL AZOUVI

Copywriters - KAPIL KHEMLANI + ENRIQUE NOVAL