La-Z-Boy

IN YOUR OWN

FASHION

CHALLENGE

Enhance the audience perception from just a recliner store to add a youthful touch to consumers.

INSIGHT

People enjoy seeing how a purchase could benefit them the most 

IDEA

La-Z-Boy can adapt to the definition of everyone's comfort 
 

MANIFESTO

SPOT

Multi-channel visual to showcase the theme of comfort in your own fashion 

SOCIAL MEDIA

Instagram stories that lead to comfort 

questionnaire 

COMFORT MATCH

Questionnaire that will be held on the brand's website

PINTREST

La-Z-Boy would share a cleaning blog that includes tips and tools to take care of accidents that happen on your furniture

Art Directors - GEO VILLETA  + EMMANUEL AZOUVI

Copywriters - KAPIL KHEMLANI + ENRIQUE NOVAL