La-Z-Boy
IN YOUR OWN
FASHION
CHALLENGE
Enhance the audience perception from just a recliner store to add a youthful touch to consumers.
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INSIGHT
People enjoy seeing how a purchase could benefit them the most
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IDEA
La-Z-Boy can adapt to the definition of everyone's comfort
MANIFESTO

SPOT
Multi-channel visual to showcase the theme of comfort in your own fashion















SOCIAL MEDIA
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Instagram stories that lead to comfort
questionnaire
COMFORT MATCH
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Questionnaire that will be held on the brand's website
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PINTREST
La-Z-Boy would share a cleaning blog that includes tips and tools to take care of accidents that happen on your furniture

Art Directors - GEO VILLETA + EMMANUEL AZOUVI
Copywriters - KAPIL KHEMLANI + ENRIQUE NOVAL