The Standard of Amazing
For this brand campaign, we set out to redefine what “Amazing” looks and feels like for Lexus. Through cinematic storytelling rooted in aspiration and refined design, we bridged the brand’s legacy of precision with a more human, modern tone and showcased evolution through parallel narratives of mastery and meaning. The premiere spot featured Blair Underwood, the new official voice of Lexus.REACHING A HIGHER STANDARD
ART OF ANITCAPTION
Monarch butterflies serve as a visual metaphor for transformation and cultural heritage, adding depth and resonance, especially within the Latino community. Every detail, from pacing to palette, was designed to turn anticipation into a visceral experience. Diego Boneta starred in this spot, who has become the new voice-over for all Latino-focused Lexus work.
BTS SOCIAL CONTENT
To take a deeper dive in what it means to have a Standard of Amazing, we created Social BTS with Diego & Blair.
GQ PARTNERSHIP
In a media parrtnership with GQ the journey continued with Blair through a Met Gala after-party and a get-ready-with-me exclusive. 
Client | The Home Depot
Agency | Walton Isaacson
Role | Art Director
ECD | Ricardo Trejo
CD | Diori Thomas & Humberto Belli
ACD | Andrea Loza
CW | Allie Lyke