GX LAUNCH
The all-new Lexus GX: a powerful blend of luxury and adventure that speaks to the spirit of exploration. We launched this campaign by showcasing the GX through the lens of multicultural experiences, highlighting the unique stories and lifestyles of our Hispanic and Black audiences.
MEDIA EXTENSIONS
TThrough custom social media content, produced by media partners, we continued the GX journey and showcased moments where Lexus elevates the standard of amazing for our passionate visionaries. This isn’t just a truck—it’s a gateway to unforgettable moments and invites everyone to experience luxury on their terms, making it the perfect companion for those ready to embark on their next great adventure
Client | The Home Depot
Agency | Walton Isaacson
Role | Art Director
ECD | Ricardo Trejo
CD | Diori Thomas & Humberto Belli
ACD | Andrea Loza