ESSENCE FEST

At Essence Fest, we brought McDonald’s Black & Positively Golden campaign to life through an immersive booth experience. Featuring a photo gallery of the Future 22 changemakers, live panels, celebrity meet-and-greets, performances, and interactive moments.

BRANDED ACTIVATION

We designed the visual identity and branded items, directed the experiential renders, and ideated the booth events while our experitial team excuted the on-site elements and consumer experience. The result, a celebration of Black excellence and community impact.
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THE EVENT IRL

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RECAP

Client | McDonald's
Agency | Walton Isaacson
Role | Art Director
CD | Humberto Belli
ACD | Rodrigo Orzco 
ECD | Ricardo Trejo
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