IS LAUNCH
To launch the All-New Lexus IS Model for the LGBTQ+ audience we reimagined the “Car Guy” trope with the team to celebrate a more inclusive kind of car love. We leaned into bold self-expression, crafting a visual world where style, speed, and identity collide.CAR QUEERS
LAS VEGAS SIN CITY CLASSIC
We brought the pride of self-expression in person at the Sin City Classic, one of the largest annual LGBTQ+ sporting events. From custom visuals to on-site brand moments, we put the spotlight on Lexus IS showcasing its performance goes hand in hand with the athletic nature of the audience. The model became a symbol of bold individuality on and off the field.
Client | Lexus
Agency | Walton Isaacson
Role | Art Director
CD | Kevin Simcox
ACD | Rodrigo Orzco
ECD | Ricardo Trejo