To celebrate Black-owned restaurants, we helped bring Pepsi Dig In Day to life across multiple cities for two years in a row. We created experential branding and social content that showed up at each location.

The idea was simple: Pepsi covers the meal, you just show up and dig in. We designed bold, craveable visuals to match that energy, spotlighting signature dishes and creating buzz for the block party, shared the content captured for chef dinners, and collabed with partners like the James Beard Foundation and social sensation Keith Lee. It was all about community, flavor, and turning support into something people could see, share, and taste.