Livin’ My Truth kicked off the brand’s dedication to uplifting the LGBTQ+ community. As a part of the full campaign MCD sponsored the annual OUT100 gala. Spreading the love and affirmimng the community of their importance and impact.

Livin’ My Truth

BRANDED ACTIVATION 

We designed the visual identity for McDonald’s experiential activation at the gala and provided art direction for 3D renders to bring the concept to life.
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THE EVENT IRL

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LANDING PAGE

As a hub for queer news and resources, we developed a  landing page celebrating those living authentically in their truth and showcased their support with community partners.

HOUSE OF PRIDE

FULL CASE STUDY

Client | McDonald’s
Agency | Walton Isaacson
Role | Art Director
ECD | Ricardo Trejo
CD |  Humberto Belli
ACD | Rodrigo Orzco
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