RX Launch
The newly designed Lexus RX needed a grand premiere for the LGBTQ+ community. We went the extra mile to show that it’s fit for a Queen. Creating another standard of luxury in the Lexus universe. EXTRA
2 x Telly Award Winner 
STRUT
For the Lexus RX sustain campaign tailored to the LGBTQ+ audience, we highlighted the power of visibility and self-expression. Showing everyday moments as acts of pride itself, we featured represention of eclectic and bold identities alongside the dynamic RX—celebrating how it empowers individuality and adapts to every journey with confidence and pride.
Agency | Walton Isaacson
Role | Art Director
ECD | Ricardo Trejo
CD | Kevin Simcox & Humberto Belli
ACD | Andrea Loza