BEYONCE’S Renaissance Tour ACTIVATION
As Lexus unveiled its lineup of innovative new vehicle models, we partnered with Beyoncé to sponsor her groundbreaking Renaissance World Tour, elevating brand awareness to electrifying new heights. We created unforgettable experiential activations at major U.S. shows that brought the iconic Renaissance theme to life.
Our stadium station featured a stunning custom Lexus LC that turned heads, alongside a vibrant photo booth and a high-energy karaoke setup. Fans embraced their Renaissance looks, striking poses, and flexing their vocal talents before the show. This collaboration not only celebrated the artistry of Beyoncé’s tour but also positioned Lexus at the forefront of cultural moments that matter. 
Fans got to flex their Renaissance outfits and pre-game their vocal skills in the custom karaoke and photo booth. It was a dynamic fusion of luxury and music, creating lasting memories and unforgettable connections with audiences. 
CASE STUDY RECAP
Client | Lexus
Agency | Walton Isaacson
Role | Art Director
CD | Diori Thomas
ACD | Andrea Loza