As a Latino creative, I take pride in developing work that authentically speaks to the Hispanic community. From concept through execution, I approach every project with the goal of creating campaigns that resonate culturally with each audience. Being able to celebrate my heritage through storytelling, design, and creative strategy is especially meaningful, allowing me to bring lived perspective into the work while helping brands like Lexus connect with the richness and diversity of the Hispanic market.HISPANIC
MANIFESTO
StrategIC PLANNING FOR LEXUS
HISPANIC SPOTS
ERIC CARLOS LOPEZ
INFLUENCER PARTNERSHIP
lATIN HERITAGE MONTH
An integrated cultural campaign celebrating resilience across 21+ countries and intersecting identities.
The platform used art, music, food, and fashion to elevate authentic storytelling through WI Rebeldes.Latin Heritage Month 2025 🌎✨
A celebration of resilience and creativity across 21+ countries and countless identities — Brown, Black, Asian, Indigenous, Jewish, LGBTQ+, and more.
This year, we amplify resilience through arts, music, food, and fashion. Follow the stories our WI Rebeldes will share.
It all began Sept 15 with El Grito, launching Mexican Independence Day — because history isn’t just in the past. It’s being made today.
#LatinoHeritageMonth #WICulture #RebeldesWEEK 1
In our latest spot for Lexus, “The Art of Anticipation,” we pay homage to Monarch butterflies.
The ad begins with Diego Boneta catching sight of a Monarch butterfly. The moment becomes his spark—an inspiration to move, to explore, to feel alive, human. In Latin-American culture, the Monarch is a symbol of transformation and renewal, its epic migration a testament to resilience and determination — mirroring the journeys of many of us to this country. The butterflies, and the high standards shaped by Latin culture, our heritage, and our own journeys, inspire Lexus to craft vehicles that stir more than motion — they stir emotion.
#LatinHeritageMonth #WICulture #Rebeldes
WEEK 2
This week, music powers our Latin Heritage Month. Each artist reflects a different angle of the Latin experience in the U.S.—from feeling like an outsider in our own land, to the struggles and resilience of being an immigrant, to the culture that binds us. Together, these voices remind us of our strength, our spirit, and our shared story.
Also, follow the link in our bio to hear the playlist curated by our WI Rebeldes. Latin Heritage Month 2025🌎✨
#LatinHeritageMonth #WICulture #Rebeldes 
WEEK 3
For Latin Heritage Month, we’re celebrating visionaries who turn culture, memory, and lived experience into fashion that refuses to be erased. Their work reminds us that fashion is more than style — it’s resilience, resistance, and storytelling.
Latin Heritage Month 2025 🌎✨
#LatinHeritageMonth #WICulture #Rebeldes
Agency | Walton Isaacson
Role | Art Director
ECD | Ricardo Trejo
CD | Humberto Belli
ACD | Andrea Loza
CW | Fernando Diaz Morlet